Do you want to know more about the History of Goorin Bros?
In this Top Hats blog post we tell you a brief history of the great brand popularly known as Goorin Bros. It is a hat company but has become famous for its back mesh trucker caps with square patches printed on the front panel. Many celebrities wear it like Messi, Neymar, Fernando Alonso.
Brief History of Goorin Bros
This brand was born in Pittsburgh (Philadelphia) in 1895, which today has reached its highest point so far. Cassel Goorin laid the foundation stone for the brand that was later launched by his sons Alfred and Ted in 1921. Cassel's obsession with hats led him to create his own brand: Goorin, Shapira & Co; that when it was inherited by their children, it was renamed Goorin Brothers., its current name. They managed to expand their father's company by selling their products wholesale to the rest of the United States.
The ski industry was a key factor in the growth of the company, even more so after being the official cap / hat brand of the 8th Winter Olympic Games held in Squaw Valley, California in 1960. This was followed by the transfer of the company from Cassel's son (Alfred Senior) to that of his grandson (Alfred Junior) who continued with the legacy.
The company has been passed from generation to generation and currently Alfred Junior's son, called Ben Goorin, is the one who runs the company as president.
Over the generations, the brand has been able to adapt to changes in society, its lifestyle and the art of today. It has been opening new stores around the world. Especially in the United States, where the brand was born.
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