CAYLER & SONS

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CAYLER & SONS

Cayler & Sons Caps

Fast rise to success:

Considered now as a key company of hats, it became a phenomenon from one day to the next.

Unique aspect in things:

What they try to contribute to the "real heads" is superior quality and a new image, with a humorous touch. They like to incorporate ideas of music and life.

Discover new things in the light:...

Cayler & Sons Caps

Fast rise to success:

Considered now as a key company of hats, it became a phenomenon from one day to the next.

Unique aspect in things:

What they try to contribute to the "real heads" is superior quality and a new image, with a humorous touch. They like to incorporate ideas of music and life.

Discover new things in the light:

Despite the low confidence of the people at first to see their different approach, decided to show that not everything is NBA, NFL and other sports, but can focus and look proud in his cap.

Cayler & Sons approach:

Extraordinary attention to detail and search for perfection.

Divine Inspiration:

It comes mainly from hip hop, since dancers and singers identify best hip hop. But, they extract ideas from skateboarding, street art and sneaker culture.

Diversity:

After the great success of the snapback caps, Cayler & Sons has added caps, backpacks, handbags, socks and various clothing to their products.

Hope for the South:

They have been praised as the hope of the South, a statement that the South can do it, rising to the level of the much more developed Berlin in the fashion area.

Objective group:

Young people between 12 and 25 years old. But they also try the Cayler Chicks collection.

The 3P:

Product, price and province are the key combination that made them successful. They had the good fortune to enter the chains of department stores like Snipes, which made them well known.

 Typical quotes from Cayler & Sons
"Of true heads for real heads".
"We created all this as a Top brand, created by the creatives who are on the scene and the hats for a long time."
"Snapbacks is not a team thing"
"In general, everything that goes beyond classic US sports marketing is what inspires young people today and, undoubtedly, Hip Hop is the largest youth culture in the world and we are involving it "
"We like to work with word games."
"I think we're probably one of the market leaders when it comes to selling snapbacks for girls, we have an incredibly high proportion of girls, which is unusual but great"

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